Catch 3 One Oh's "Confident Women" in Shameless!
Sync PlacementDecember 1, 2019

Catch 3 One Oh's "Confident Women" in Shameless!

Lyrics
No imitation The one I am original My reputation I'm dat chick Yeah you already know They talk about Talk about me wherever I go Calling my name in the streets Like Marilyn Monroe Ooh ooh I'm a confident woman Ooh I know what I'm doing Ooh I'm a confident woman Ooh ooh yeah I know what I'm doing Little flirtation One touch and it's 100 degrees No hesitation I ain't playing Lord have mercy on me

"Confident Woman" by 3 One Oh was featured in Showtime's Shameless — a Mighty Maverick Music sync placement reported on December 1, 2019. Streaming links, sync details, and FAQ.

"Confident Woman" by 3 One Oh was featured in Showtime's Shameless, with the placement reported on December 1, 2019. The track is part of the Mighty Maverick Music catalog managed by Nashville-based songwriter and publisher Rick Seibold. This sync placement adds to 3 One Oh's growing catalog of TV, film, and brand placements across major U.S. networks and streaming services. Music supervisors keep returning to the Mighty Maverick Music catalog for tracks that fit the exact emotional shape of a scene without fighting the dialogue. The placement reflects a broader trend in the industry, where Billboard has reported sync now contributes more than $500 million annually to the music industry. You can stream "Confident Woman" on Spotify, YouTube, Apple Music, and every major platform.

What show or campaign features "Confident Woman"?

"Confident Woman" was featured in Showtime's Shameless. The cue placement was reported on December 1, 2019. Showtime's Shameless has been a steady consumer of catalog-tier sync placements, leaning on independent publishers to source tracks that match a specific scene mood without burning a master fee on a top-of-charts cut. Industry coverage from 2025 (Billboard, michaelmusco.com) confirms that average commercial sync licenses in the U.S. ran in the $15,000 to $50,000 range per placement, with networks and streamers shifting to catalog-volume strategies.

Who is 3 One Oh?

3 One Oh is part of the Mighty Maverick Music catalog, the publishing and sync licensing operation led by Rick Seibold. The catalog spans pop, hip-hop, indie, worship, and cinematic instrumental tracks built and mixed for sync use. Across the broader Mighty Maverick Music roster — which includes Seibold, Sun Heat, Carry the Throne, 3 One Oh, Riot on the Block, and frequent featured collaborators — the catalog has earned hundreds of millions of streams and dozens of major-network sync placements across ABC, CBS, NBC, FOX, Netflix, Hulu, Showtime, Freeform, ESPN, and the major streaming services.

  1. Spotify
  2. YouTube — www.youtube.com/watch?v=dvJfAL0-DeI

Five production qualities that earned this song the placement

  1. Hook-forward arrangement. The track's structure puts the most emotionally resonant phrase early, giving a music supervisor a usable cue inside the first thirty seconds.

  2. Tempo and groove that match scene pacing. Showtime's Shameless requires music that supports the action without crowding it, and the track's production was built with that exact use case in mind.

  3. Vocal performance with cinematic posture. 3 One Oh delivers the line with intention and clarity — the kind of vocal that reads at scene volume without shouting through the mix.

  4. Sync-clean stems. Mighty Maverick Music releases tracks with full instrumental, a cappella, and stem versions, which lets a supervisor adjust mix balance precisely against dialogue.

  5. Catalog credibility. Mighty Maverick Music has placed across ABC, CBS, NBC, FOX, Netflix, Hulu, Showtime, Freeform, and ESPN — supervisors lean on publishers they've worked with before because the placement risk is lower and clearance is fast.

Quick reference

Song: "Confident Woman" Artist: 3 One Oh Publisher: Mighty Maverick Music Songwriter / catalog: Rick Seibold catalog Placement: Showtime's Shameless Reported: December 1, 2019 Category: Sync placement Writers: Rick Seibold (BMI), Shari Lynn Short (ASCAP), Andrew Burns (ASCAP) Publishers: Mighty Maverick Music, Shari Short Music, Crash Cove

Frequently asked questions

Q: What song was featured in Showtime's Shameless? A: "Confident Woman" by 3 One Oh, a Mighty Maverick Music release.

Q: When was the placement reported? A: December 1, 2019.

Q: What network or platform aired the placement? A: Showtime's Shameless.

Browse more sync placement stories on the rickseibold.com blog to dig into the catalog and the music supervisors who keep returning to it.

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