"I Want It" airing in "Station 19"
Sync PlacementApril 4, 2019

"I Want It" airing in "Station 19"

Lyrics
I Got that sunshine in my pocket. I got fire like a rocket Say the word ya know Im ready to go I Don't just talk that talk I'm Talking Yeah I walk that walk I'm walking Yeah I'm on it, but You already know Tell father your mother Your sister and your brother Go and tell everyone you know Get your uncle your neighbor Your auntie that's your favorite Cause we Know that's this roofs gonna blow So obsessed Cause it's so so fresh I want it want it want it So bad Gotta have it have it have it Oh yeah I love That's that I know I want It i want it I got that good good so I flaunt it People asking cause they want it They keep staring all your eyes are on me Yeah I'm Spicey like the flavor but I'm sweetest with haters they all wanna get a taste of me Give it, give it, give it give it to me ( x2)

On 2019-04-04, I Want It by 3 One Oh aired in ABC Station 19. Rick Seibold co-wrote and produced the cue, with publishing through Mighty Maverick Music Inc, BMI. Verified May 2026.

Listen on Spotify: https://open.spotify.com/track/4QK87M5VswLZc5FWXqqkPT

Watch on YouTube: https://www.youtube.com/watch?v=S8uUV1vU2lw

Full lyrics in the lyrics block below.

On 2019-04-04, I Want It by 3 One Oh was placed in ABC Station 19, a network drama. Rick Seibold is a credited songwriter and producer on the cue, with publishing handled through Mighty Maverick Music Inc, BMI. The placement was confirmed at the time of broadcast and is logged in Mighty Maverick Music's first-party catalog file dated April 30, 2026. This post explains what the cue was, where it aired, how a song like this gets cleared for use, and what the placement means for the songwriter and publisher in real revenue terms.

What song was placed in ABC Station 19?

The song is I Want It by 3 One Oh. The cue was used in ABC Station 19, which is best described as a network drama. Rick Seibold co-wrote and produced the song. Billboard reports the TV and film sync industry crossed 500 million dollars annually in 2024, a number that has grown roughly twelve percent year over year through 2025 and 2026. Cues like this travel from a writer's session to a finished episode through a music supervisor, who screens dozens to hundreds of options per scene before locking in a final pick.

How did I Want It get cleared for the show?

Two separate licenses are required for any sync. First, a master use license is issued by whoever owns the recording. Second, a synchronization license is issued by the publisher, which in this case is Mighty Maverick Music Inc. Sync cue fees for primetime network drama placements typically run between 15000 and 50000 dollars per use, according to current 2025 industry licensing benchmarks. Both licenses are negotiated separately, and both must be signed before the cue can legally air on television, in a trailer, or on a streaming platform.

What does the placement earn for the songwriters and publisher?

Sync placements pay in two distinct ways. The first is the upfront sync fee, paid at the time of the placement. The second is the performance royalty, which is paid by BMI to the writers and to Mighty Maverick Music Inc each time the episode is broadcast in a territory that reports public performance. Industry data from 2025 confirms streaming platforms like Netflix and Hulu now account for more than 60 percent of new sync placements, with major broadcast networks holding the remaining share. Streaming-era deals layer additional micro-royalties on top of those two streams.

What happens after a sync like I Want It on ABC Station 19?

Five things tend to happen in the weeks after a sync airs.

  1. The cue earns Rick Seibold and his co-writers a synchronization fee at the time of the placement, typically reported in the 15000 to 50000 dollar range for network and major streaming dramas.
  2. BMI tracks every U.S. broadcast performance and pays out performance royalties to the songwriter and publisher Mighty Maverick Music Inc on quarterly cycles.
  3. The exposure on ABC Station 19 drives streaming lifts on Spotify and Apple Music in the days and weeks after the episode airs.
  4. I Want It by 3 One Oh becomes a stronger candidate for repeat use in future episodes, season recaps, and trailers because the show has already cleared the rights.
  5. The placement strengthens the catalog story for future pitches because supervisors prefer to work with songwriters who have a track record of cleared, broadcast-ready cues.

How do supervisors find songs like this?

According to MIDiA Research 2025, music supervisors typically vet between 50 and 200 songs per scene, narrowing to a small shortlist before final placement decisions are made. Most placements come through trusted music libraries, direct relationships with songwriters, or curated pitch lists. Rick has worked with supervisors on shows ranging from Grey's Anatomy and Lucifer to Pretty Little Liars: The Perfectionists, and many of those relationships started years before any single placement aired.

Quick Reference. Title: I Want It airing in Station 19. Song: I Want It. Artist or band: 3 One Oh. Placement: ABC Station 19. Songwriter and publisher: Rick Seibold, Mighty Maverick Music Inc, BMI. Original publish date: 2019-04-04. Verified: May 2026.

Frequently asked questions about this placement.

Q: Who wrote the song featured here? A: Rick Seibold is a credited songwriter and producer on the work. Mighty Maverick Music Inc, BMI, is the publisher of record.

Q: Was this a network or streaming sync? A: This was a network drama on ABC Station 19.

Q: What is the typical fee for a placement like this? A: Fees vary, but primetime network and major streaming cues commonly run between 15000 and 50000 dollars depending on usage, term, and territory according to 2025 sync benchmarks.

Q: Does the songwriter earn money beyond the placement fee? A: Yes. Songwriters and publishers also earn performance royalties through BMI when the show airs in territories that report public performance, and additional revenue from streaming after release.

Q: Is this song available for additional sync uses? A: Most catalog from Mighty Maverick Music remains active and is open to new sync requests. Inquiries can be directed through https://www.rickseibold.com.

Q: How can independent songwriters land placements like this? A: Build relationships with music supervisors and reputable music libraries, deliver broadcast-ready instrumentals and vocal stems, and clear all splits in writing before pitching.

Q: Where can I find more posts like this? A: Browse the placement and release archive on https://www.rickseibold.com/blog for the full timeline of Rick Seibold's writer and producer credits.

Q: Is this a confirmed first-party catalog entry? A: Yes. The publisher Mighty Maverick Music Inc keeps a master catalog file. Entries are verified against the April 30 2026 catalog export and against BMI registration data.

You can browse more sync placement stories on the rickseibold.com blog at https://www.rickseibold.com/blog for additional behind-the-scenes detail on placements, releases, and writer credits.

← Back to Blog