When Sound Meets Sport: Seibold x Riot on the Block in NFL Shop’s “This Is What You’ve Been Waiting For” Campaign
Sync PlacementAugust 9, 2025

When Sound Meets Sport: Seibold x Riot on the Block in NFL Shop’s “This Is What You’ve Been Waiting For” Campaign

Lyrics
This is what you've been waiting for This is what you've been waiting for This is what you've been waiting for This is what you've been waiting for This what you came for Are you not entertained? This is what you're waiting for We center stage Ain't no better time than now Ready your fists going down Countdown to the rest of your life Showtime, baby turn on the lights Gold status greatest of all time Look at me shine Yeh yeh yeh I got what they looking for every time You've been patiently waiting Anticipating but you aint waiting no more Cause i'm in the building The building is building, I got what you've been waiting for, yeah This is what you've been waiting for This is what you've been waiting for This is what you've been waiting for Look at me now, I'm the talk of this town Yeah, it's going down This is what you've been waiting for Look at me now, Yea it ain't no doubt It's going down This is what you've been waiting for Yeah, it ain't no doubt This is what you've been waiting for It's going down This is what you've been waiting for

"This Is What You've Been Waiting For" by Riot on the Block x Seibold soundtracks NFL Shop's campaign.

Stream "This Is What You've Been Waiting For" on Spotify, watch the official YouTube audio, read the full lyrics below. "This Is What You've Been Waiting For" is a Riot on the Block anthem built for the moment a stadium goes electric. You probably heard it in NFL Shop's campaign.

About the song

The chorus hits the same way a packed stadium does — sudden, loud, all-in. Built for the seconds that decide a season.

Where you heard it

NFL Shop campaign and major football broadcasts including NBC's Chelsea-Arsenal coverage. The song fits because of its arena-ready chorus and the way it punctuates the visual.

About Riot on the Block x Seibold

Releases through Mighty Maverick Music. Songs in the catalog have placed across NFL, MLB, NBA, ESPN, NBC, and many more.

If you love this song

Queue up "This Is My Time Now," "Come N Get It," "We Going Crazy," "On Top of the World," and the "To The Sky" EP.

Quick reference

Song: "This Is What You’ve Been Waiting For" Artist: Riot on the Block x Seibold Writers: Rick Seibold (BMI), Benjamin Shansky Roberts (BMI), Brandon Stewart (BMI) Publishers: Mighty Maverick Music, Music By Roberts, Brandon Stewart

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