Sync PlacementFebruary 10, 2026

Seibold x Riot on the Block Take Center Stage in NFL Shop’s Super Bowl LX Campaign

Lyrics

This is what you've been waiting for This is what you've been waiting for This is what you've been waiting for This is what you've been waiting for This what you came for Are you not entertained? This is what you're waiting for We center stage Ain't no better time than now Ready your fists going down Countdown to the rest of your life Showtime, baby turn on the lights Gold status greatest of all time Look at me shine Yeh yeh yeh I got what they looking for every time You've been patiently waiting Anticipating but you aint waiting no more Cause i'm in the building The building is building, I got what you've been waiting for, yeah This is what you've been waiting for This is what you've been waiting for This is what you've been waiting for Look at me now, I'm the talk of this town Yeah, it's going down This is what you've been waiting for Look at me now, Yea it ain't no doubt It's going down This is what you've been waiting for Yeah, it ain't no doubt This is what you've been waiting for It's going down This is what you've been waiting for

Seibold x Riot on the Block take center stage in NFL Shop's Super Bowl LX campaign.

Stream "This Is What You've Been Waiting For" on Spotify, watch the official YouTube audio, read the full lyrics below. Riot on the Block x Seibold takes center stage in NFL Shop's Super Bowl LX campaign — an arena-ready anthem built for the biggest stage in football.

About the song

The chorus arrives loud, the production stays out of the way — the song does its job: it makes the on-screen moment feel bigger than it already is. Built for Super Bowl-scale moments.

Where you heard it

NFL Shop Super Bowl LX campaign. The song fits because of its arena-ready chorus and the way it punctuates the Super Bowl visual identity.

About Riot on the Block x Seibold

Releases through Mighty Maverick Music. The catalog has placed across NFL, MLB, NBA, ESPN, NBC, and many more.

If you love this song

Queue up "This Is My Time Now," "Come N Get It," "We Going Crazy," "On Top of the World," "I'm On the Rise," and the "To The Sky" EP.

Quick reference

Song: "This Is What You've Been Waiting For" Artist: Riot on the Block x Seibold Writers: Rick Seibold (BMI), Benjamin Shansky Roberts (BMI), Brandon Stewart (BMI) Publishers: Mighty Maverick Music, Music By Roberts, Brandon Stewart

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